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Women’s Apparel Sales Worth CNY 261 million in Feb.2012 in Beijing

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According to Beijing Commercial Information Consultation Center. Sales value of Women’s Apparel in Beijing 19 mid-to-high range department stores in Jan. and Feb.2012 were CNY431 million and CNY 261 million Compared with the same period in the last year, fell 11.01 % and 20.53 % respectively.

Looking further into the sales rank of department stores in Feb.2012.Shunyi Guotai, Cuiwei Place and Yansha Youyi reported highest comparable sales value of women’s apparel; Among them, Shunyi Guotai reported a CNY34.95 million sales value.Looking further into the sales rank of women’s apparel brands, ONLY ,VERO MODA and MeierMei claimed the 1st, 2nd and 3rd rank respectively in sales value in Feb.2012. Among them, ONLY reported a CNY10.24 million sales value.

Shunyi Guotai won the champion both in value and in volume

As catching up with the Spring Festival ,women's clothing sold well in Jan.2012. In february women’s apparel sales value declined rapidly.For most of the19 mid-to-high range department stores, compared with last month women's apparel sales value declined in Feb.2012.

Shunyi Guotai won the champion with women’s apparel sales value was CNY34.95 million. Cuiwei Place and Yansha Youyi claimed the 2nd and 3rd rank,with women’s apparel sales value were CNY34.17 million and CNY30.99million respectively. Ranked fourth was Wangfujing department store, with a CNY23.98 million in women’s apparel sales value. The rest of the department stores were less than CNY20 million in women’s apparel sales value.

Top 10 department stores in terms of sales value of women’s apparel in Feb. 2012

Rank

Stores

Market share(%)

1

Cuiwei Place

11.86

2

Yansha Youyi

11.82

3

Shunyi Guotai

11.58

4

Wangfujing department store

8.74

5

Xidan Department store

8.09

6

Chang'an Department Store

6.68

7

Shuang’an Department Store

6.6

8

Urban-Rural Trade Center

6.38

9

Dangdai

6.2

10

Scitech

5.16

 

Looking further into the accumulated sales value rank of top 10 department stores in the period January-February 2012, Cuiwei Place and Yansha Youyi claimed the 1st and 2nd rank.Shunyi Guotai claimed 3rd. All of the three department stores were more than 11% market share in accumulated sales value. Wangfujing department store and Xidan Department store shared more or less 8% respectively claimed fourth and fifth.

Top 10 department stores in terms of accumulated sales value of women’s apparel in Jan. - Feb. 2012

Rank

Stores

Market share(%)

Rank in the last month

Change

(%)

1

Shunyi Guotai

29.20

1

41.96

2

Xidan Department store

15.06

2

22.91

3

Urban-Rural Trade Center

13.67

3

80.28

4

Cuiwei Place

7.03

5

59.87

5

Chang'an Department Store

5.73

9

60.92

6

Fuxing Commercial City

5.47

8

51.24

7

Ganjiakou Mansion

5.26

6

20.6

8

Blue Island Mansion

5.22

7

28.33

9

Dangdai

3.80

10

20.69

10

Yansha Youyi

2.85

11

2.3

Looking further into the sales volume rank of top 10 department stores in February 2012. Shunyi Guotai'market share was 29.20%,with an absolute superior performance won the champion. Xidan Department store and Urban-Rural Trade Center claimed the 2nd and 3rd rank, market share were 15.06% and 13.67% respectively.

Top 10 department stores in terms of sales volume of women’s apparel in Feb. 2012

ONLY won the sales value champion

Rank

Brand

Market share

(%)

Rank in thelast month

1

ONLY

2.94

2

2

VERO MODA

2.5

1

3

MeierMei

2.33

3

4

White-collar

1.95

4

5

Lancy

1.53

5

6

Ports

1.46

6

7

Marisfrolg

1.39

7

8

SISTER

1.09

12

9

ESPRIT

1.07

9

10

Ochirly

1.01

10

Looking further into the top 10 women’s apparel brands in terms of sales value in Feb. 2012.Most of the brands sales value declined. ONLY won the champion with sales value was CNY10.24 million. VERO MODA and MeierMei claimed the 2nd and 3rd rank ,with sales value more or less CNY6.00 million. Women’s apparel sales value for the rest of the brands were between CNY3.00 million and CNY4.20 million .

Top 10 women’s apparel brands in terms of accumulated sales value in Jan. - Feb. 2012

Rank

Brand

Market share(%)

Rank in thelast month

Change

(%)

1

VERO MODA

6.26

1

-30.74

2

ONLY

5.78

2

-34.92

3

Etam

3.45

4

4.75

4

ESPRIT

2.81

3

-35.75

5

Ochirly

1.37

5

-28.26

6

Lachapelle

1.13

9

-31.59

7

Teenie Weenie

1.03

18

31.73

8

JACK&JONES

0.94

6

-48.33

9

ELAND

0.9

10

-38.51

10

WEISI

0.79

19

5.08

Looking further into the top 10 brands in sales volume in February 2012. Although sales volume declined, VERO MODA and ONLY still maintained the top two positions,Etam claimed the 3rd rank, which market share was 3.45%.

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