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Shanghai Home Textiles: International Brand Numbers Increased

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The number of overseas exhibitors is a key indicator to evaluate the international level of an exhibition.said Xu Yingxin, the Executive Director of CCPIT-TEX. Diane Harrison Designs (a design studio from UK, specializing in fabrics design in printing, woven, embroider and wall covering), Dicitex Decor Exports (a leading Indian decorative fabrics manufacturer, involving in the producing of interior textiles, curtain and beddings fabrics.), DyKon A/S??a pillow and quilt manufacturer from Danmark, who make patented anti-microbial products, which following the strict EU standards??, NICHA (Shanghai) International Trading Ltd. (a 20-year-history beddings company from Taiwan, who supply various products to different countries. It entered into Shanghai in 2006 and imported goods from Asia, Europe and Austrilia, with brands like CK Home and its own brand Wentex), Richloom Shanghai Trading Co Ltd (an American company since 1950, supply decorative fabrics, woven fabrics and beddings), all those overseas exhibitors bring features for this show.

Show participants will find an extensive range of home textile design concepts at the Designer's Studio in Hall W1. This special area will gather 23 home fashion designers from France, Italy, Japan, Korea and UK to present the best designs, prints and patterns at their country.

"China is a very important market and the show is the ideal platform for us to tap into this region. We will showcase a wide-selection of designs made from velvet, silk and other luxurious materials. By exhibiting, we hope to build more connections with Chinese buyers, especially as European design styles are becoming more popular among the Chinese consumers," said Mr. Michele Alois from Antonio alois & Figli - Compagnia Creativa, one of the exhibitors in the Designer's Studio from Italy.

Visitors can also gain inspirations from traditional Chinese, European and Southeast Asian textile weaving patterns and techniques at the Cultural Heritage Zone located in Hall E5, demonstrating the synergy effects of eastern and western traditional textile cultures.

Intertextile Shanghai Home Textiles 2010 has been expanded from nine to ten halls. Exhibitors who benefit from the expansion include suppliers exhibiting in the international hall, especially those participating under the Taiwanese and Turkish pavilions, which have significantly increased by 40% in scale.

With the Chinese market becoming more important and sophisticated, Mr Ibrahim Burkay, the president for Uludag Exporters' Association and the person in-charge of the Turkish Pavilion will bring more leading home textile brands to exhibit in the 2010 show. Among them include Verdi, Vanelli, Demor, Elvin and Guleser.

"We are seeing an outstanding increase in Turkish home textile exports to China, up 44% in the first quarter of 2010. The show always exceeds our expectations. During the previous edition our companies not only met with existing clients but also established new business contacts with Chinese and overseas buyers. The show is an ideal platform in Asia to conduct business," said Mr Burkay.

Mr Wang Zhi Hung from Full Colour Co Ltd, a repeat exhibitor in the Taiwanese pavilion agreed with Mr Burkay.  ??This year, we expect to meet even more international buyers and existing customers, so we have enlarged our booth." Mr Wang further added that the booth design would be upgraded to promote the company??s new collection of upholstery fabrics.

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