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PRESS RELEASE of intertextile BEIJING 2008

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 Apparel Fabrics - China International Trade Fair for Apparel Fabrics & Accessories
27 - 29 March 2008
China International Exhibition Centre, Beijing, China

Visitors to see wide range of products and new innovations from 1,000 suppliers at Intertextile Beijing

Show will present important industry updates: the latest trends, future forecasts and informative seminars

1129 suppliers from around the world will bring the latest products to one of the most important apparel textile trade events in northern China. Intertextile Beijing Apparel Fabrics, to be held 27 - 29 March 2008, is an ideal destination for sourcing apparel textiles and accessories from mass market to high end. The show will feature nearly 30% more exhibition space at its new venue for 2008: The China International Exhibition Centre, Beijing, located about 30 minutes from the international airport.

The show will include major international manufacturers including Cerruti, Ermenegildo Zegna, Hield Brothers, Miroglio, Riri and Union Knopf, as well as hundreds of significant Chinese suppliers. The show will include a hall dedicated to accessories, lace and embroidery suppliers.

Panel of experts at seminars and trend forecasting events

The show also features a range of programmes to help suppliers and manufacturers alike stay abreast of industry trends. A series of 10 seminars will explore topics related to trends and industry news including legal issues surrounding copyright and trade.

The show will also highlight upcoming trends through two popular trend-forecasting displays for Spring/Summer 2009. The Interstoff Asia Essential Directions Trend Forum is produced through the collaboration of designers in four parts of the world and represents three themes. The forecasts for China in 2009 will be presented in a special exhibit by Fabrics China, based on four themes.

Interstoff Asia Essential Directions Trend Forum:

* Clarity. Simple and joyful, this theme evokes delicate and refreshing colours mixed with vivacious and bright hues, with light, sometimes translucent, fabrics and gauzes or plastic enamel and iridescent surfaces.

* Patina: Ecological and antique, the theme is more tactile with sun-faded earthy colours and cool mineral hues dusted with silver and gold. Fabrics can be hemp, bamboo, linen or silk, with botanical, floral camouflage and antique prints.

* Orientalism: Exotic and visual, the theme evokes African kingdoms to Middle Eastern bazaars and the Indian concept of Nirvana. Colours are dramatic and high energy with a contour of black. Fabrics are bright and rich with sculpted textures, metallic beads, macramé and embroidery. Prints are inspired by Mosque ceramic tiles and primitive graphics.

Fabrics China

* Idea City: a sensual urbanity, with icy blue and sophisticated grey, mixed with gentle greens and soft flesh tones. Fabrics will be well draped and soft, with a classic and clean structure.

* Easy Holiday: a search for nature, balance and harmony between work and rest, city and country. Colours are warm with coral orange and sunny yellow, and fabrics are light, artistic and occasionally floral. 

* Art Academy: an artistic and unusual take on the classics with oil paint effects and magenta, coppery-gold, light purple and pearl white colours. Fabrics are natural, exotic and pattered.

* Non-mainstream: a new take on traditional non-conformity - punk rock, hippie and disco looks reconfigured for the videogame generation. Colours are bright, primary and fresh and fabrics are geometric, technological and synthetic.

Intertextile Beijing runs concurrent to Yarn Expo Spring 2008, a sourcing event in Beijing for apparel textile fibres and yarns, which will be held at the China World Trade Centre and connected by free shuttle bus. Intertextile Beijing is organized by Messe Frankfurt (HK) Ltd, The Sub-Council of Textile Industry, CCPIT and China Textile Information Centre. In 2007, more than 22,000 visitors attended from around the world.

For more information please visit www.intertextile.com, e-mail textile@hongkong.messefrankfurt.com or fax (852) 2598 8771.

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