According to Shanghai Apparel Association, apparel retail sales volume in Shanghai top 10 department stores was 1.076 million pieces(sets), increasing 40.2% m/m(up 18.1%y/y) by 309,000 pieces (sets).In Dec. apparel products sales value was CNY580 million, increasing 41.9% m/m (up 10.2% y/y) by CNY170million. Average price in Dec. was CNY542.7/piece (set), up 1.2% m/m, down 6.6% y/y.

The accumulated retail sales volume of women’s apparel was4.476million pieces (sets) ,decreasing 10.0% y/y by 0.497 million pieces (sets) in Jan. — Dec. in Shanghai; The accumulated retail sales value increased 8.7% to CNY2.13 billion; Average price was CNY476.0/piece (set), up 20.7% y/y.

Looking further into the ranking of women’s apparel brands in terms of sales value in Dec. 2011 .ONLY ranked back to the first. It reported the sales value greatly increased 109.7%m/m reached CNY4.969 million in Dec. VERO MODA increased 47.9% m/m reached CNY4.708 million, dropped one ranking and ranked second. L'ORFEO ranked second last month fell to third this month. The sales value of L'ORFEO was CNY4.379 million, increasing 38.8% m/m. SIERLI was CNY4.069 million, increasing 58.3% m/m,ranking from third last month fell to fourth this month. Teenie Weenie returned to the top five by CNY3.427 million.

The accumulated retail sales volume of men’s shirt was 251,000 pieces, decreasing 8.5% y/y by 23,000 pieces in Jan. — Dec. in Shanghai;The accumulated retail sales value of men’s suit decreased 2.0%y/y to CNY77 million; Average price was CNY306.6 /piece,up 7.0%y/y.

Looking further into the ranking of men’s shirt brands in terms of sales value in Dec.2011. Conch kept top one and reported the sales value reached CNY725,000 in Dec., up 7.1% m/m. Kaikai followed closely after Conch and ranked second. It reported the sales value reached CNY0.506 million in Dec., up 18.8% m/m. Youngor was CNY0.363 million ,increasing 8.7%,ranking thrid. PLAYBOY ranked fourth with CNY0.135 million,down 27.0%m/m. GEORGAMANIYA ranked fifth with CNY0.135 million,down 46.4%m/m.